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Cashvertising PDF

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Cashvertising PDF Details
Cashvertising
PDF Name Cashvertising PDF
No. of Pages 209
PDF Size 4.65 MB
Language English
CategoryEnglish
Source amazon.in
Download LinkAvailable ✔
Downloads17
If Cashvertising is a illigal, abusive or copyright material Report a Violation. We will not be providing its PDF or any source for downloading at any cost.

Cashvertising

Dear readers, here we are offering a Cashvertising PDF to all of you. According to the author of Cashvertising, this amazing book will help you to make more money. There are various techniques that are given in this book, I am influenced by these techniques every day.

And when used properly to advertise quality products and services, it’s perfectly legal, ethical, and moral. Would you like to learn dozens of little-known principles and techniques of advertising psychology used by the world’s highest-paid copywriters and designers? If you said yes, this book will open a whole new world for you.

Cashvertising Summary PDF

Effective advertising does magic. It motivates people to buy products or services that they may not even need. However, most advertising experts forget this objective: making people spend money, and focus on being clever or winning creative awards instead.

We understand that awards are great for your image, but they will not increase your sales. If that is the case, then why do so many marketers make the same mistake?  Well, because they just don’t know any better. Here is the good news: You can learn specific techniques that will take you back to the right path toward influencing your customers’ actions.

Sellers need to understand human psychology since they have to use persuasion. They need to understand what people want, and how they feel about what they want, and try to answer their needs. All human beings have eight basic desires. Advertisements that connect to these desires generate a reaction in customers. Those desires are:

  • To survive and to have a pleasant life.
  • To enjoy food and beverages.
  • To be free from “fear, pain, and danger.”
  • To have “sexual companionship.”
  • To live in a comfortable environment.
  • To win and to keep pace with their neighbours.
  • To care for and protect their loved ones.
  • To gain social approval for their actions.

Of course, humans are complex and have more desires, but those are secondary like wishing to be clean, efficient, or wanting to cultivate their beauty and style. However, these secondary, learned desires are not as powerful as the biological ones.

Below we list the key lessons, which will show you different strategies to make people buy, and the importance of how you pack it up in words.

Key Lessons from “Cashvertising”

  1. Driving People To Buy
  2. How You Say It Matters
  3. Going Online

Driving People to Buy

To create effective advertisements, you first have to get to know their customers, their needs, and their feelings. Once you get that insight, you can use it to gain a strategic advantage. We list the “Foundational Principles of Consumer Psychology” below

Principles Description
Mental movies People feel pleasure when their desires are satisfied. However, they can feel the same pleasure by seeing others achieve the same satisfaction. This is the case because people can mentally project themselves into the life they desire. Hence create visual and detailed language in your ads, so your customers connect to the product you offer even before buying it.
The fear factor Fear is yet another powerful motivator. Create stress by alerting your customers to possible danger, and then offer them a solution to relieve the tension.
Ego morphing You can influence your clients’ behavior by making them see your product as a part of your identity, a technique called ego morphing. You can put this method into practice by using spokespeople that people will want to identify with.
Transfer Being credible is crucial in advertising. The transfer is a method that uses the authority of trusted institutions and people that promote your product, to increase consumer confidence in it.
The bandwagon effect All people need a sense of belonging. As a result, they want to hang around people that share their values, or that offer them a particular status. Hence, you can sell your products by linking them to some groups that your customers associate with.
The means-end chain. When you create your ads, keep in mind that your customers will buy your product if it promises them future returns.
Persuasion step by step The most significant challenge you will face is selling to someone who is unacquainted with your product or service. Note that people learn about new products in stages: ignorance, familiarity, and willingness to buy. Only in the final stage do they become loyal clients. Create ads that match each step of the familiarity process.
Belief reranking Changing people’s beliefs is difficult. So, take the easier route and work on reshuffling the importance of their existing views. In other words, try to strengthen the ideas that support them buying your product, and weaken those that don’t.
The Elaboration Likelihood Model According to this model, there are two ways to influence buyers’ attitudes. Ads that target people’s “central route processing” appeal directly to their reason and logic, whereas those that aim at their “peripheral route processing” persuade them to buy using pleasant images and other “cues.” People use central route processing when considering big purchases, such as a home, and peripheral route processing for small purchases, such as a grocery item. Over time, beliefs that consumers form through rational analysis are much more likely to stick.
Weapons of influence There are a few ways to persuade people. You can activate their reflex to belong to peer groups. You can reinforce their impulse to reciprocate gifts, such as free samples. You can attract them to your authority. Alternatively, you can push them to buy by making something look scarce.
Evidence Your customers want to know the value they will get out of your product. Providing facts, testimonials, research or other types of evidence is a great way to convince them that your product is right for them.

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